In a business world where all companies have industry-specific objectives and needs, the information technology requirements can quickly become complex and easily turn into a burden for decision-makers. Whether developed in-house or through a third party, we see more and more IT professionals going away from out-of-the-box products and services to choose customized, personalized, made-to-order business solutions. Custom software is the latest trend among businesses.
Customization is the process of creating and delivering products and services that are modified to satisfy the specific needs and desires of a customer or to suit a task. It has become a new strategy that an increasing number of IT companies choose to pursue to better respond to changing consumer demands. Developers can customize the software by adding features, modifications, or extensions of software features, often by custom coding. This opposes out-of-the-box software solutions where users can only tweak some features by doing more straightforward configurations. Clearly, customization requires a lot more work than configuring a pre-made, off-the-shelf, already built solution. But the benefits are substantial.
From a customer service and marketing standpoint, the benefits of software customization are numerous. It allows companies to serve a bigger customer base by reaching more customers due to the possibility to answer everyone’s business requirements. Tailored solutions are developed to answer varied IT needs and ultimately drive customer satisfaction and loyalty through improved customer experience. Customization also enables companies to enhance their interaction with their direct customers because both sides need to collaborate closely. This eventually fosters strong long-term relationships and deeper connections.
The other obvious benefits are from an operational, technical, business standpoint. Such personalized software solutions lead to deeper business integrations that seamlessly resolve customers’ needs. This drives higher efficiency and productivity and strengthens a business’s competitiveness by being faster and more productive than competitors. Faster because custom-made solutions tend to speed up deployment, training time as well as user adoption. And more productive because they optimize business flows, reinforce processes and simplify tasks. IT managers also report higher business security and information protection, lower investment risk, quicker reporting capabilities, more significant scale opportunities, and better technical support after using custom-made software solutions.
On the downside, customer software developers admit that building these personalized solutions can sometimes be time-consuming and can also be more expensive upfront. A high level of customization can also limit the number of users since the features are very task-specific. However, we think that these unique solutions present far more benefits than disadvantages in the long run.
At Vantree, we believe in solving problems with thoughtful innovation. Our proprietary software allows us to customize, scale, and implement innovative solutions in any ERP system that consumes all types of transaction data, including EDI, API, Webservice, XML, JSON, etc. Our experience and expertise have allowed us to learn and improve from past projects and develop a unique team-based approach. This level of product and service customization puts our customers first for each engagement. The full control we have on the technology we deploy makes their business investments more secure, cost-effective, and seamless.
Learn more about how Vantree can help you meet your company’s integration goals here.