Trader Joe’s

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“In 1958, Joe Coulombe took over a small chain of convenience stores around the LA area. These were called Pronto Markets. The whole idea was fast. Pronto – quick, right? And they were convenience stores, before we really even know what convenience stores were. The kind of place where you could get anything from, say, a pack of gum to some pantyhose. After 10 years of running Pronto Markets, the convenience store formula just didn’t continue to make sense. So, Joe, the classic entrepreneur, took note that the demographics were changing in the United States because of the G.I. Bill of Rights, a large experiment in mass higher education, and identified an opportunity to deliver… something different.”

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