Famous Toys Scales Smarter with Vantree’s EDI Integration for Acumatica
Company Background
Famous Toys, a family-owned distributor based in Edmonton, Alberta, has been delivering high-demand toys to Canadian retailers since 1999. What began as seasonal storefronts evolved into a national wholesale operation. As their customer base expanded, so did the need for a smarter, more scalable infrastructure. That’s when Famous Toys turned to Acumatica Cloud ERP and Vantree Systems for fully embedded EDI integration.
Our biggest strategic goals over the next five years are really to embrace the technology that we've just recently invested in—the Acumatica software, the Vantree software, and our new website through Shopify.
The Challenge:
Manual EDI Was Holding Them Back
As Famous Toys’ customer base grew, so did the complexity of handling large-volume orders, maintaining compliance with national retailers, and managing partner-specific trading requirements. The company had an EDI solution in place—but the experience was far from seamless.
- “Previous pain points with our last provider on the EDI side of things… even though there was a level of integration to our program, it was very painful.”
- “Every purchase order, every document that came in basically had to be manually acknowledged, clicked, dealt with order by order.”
This left the operations team exposed to inefficiencies, delays, and error-prone workflows—challenges that had real financial consequences.
Famous Toys needed a solution that could eliminate manual touchpoints, reduce risk, and create a better experience for both staff and trading partners.
Why Vantree
After evaluating several EDI providers, Famous Toys chose Vantree Systems for its:
- Full integration directly inside Acumatica
- Automation of documents like POs, invoices, and ASNs
- Timely support with real human responses
- Scalability for onboarding new trading partners
- A true partnership built on trust, not transactions
Implementation Experience
Results & Impact
Since integrating Vantree’s EDI with Acumatica, Famous Toys has reported major operational improvements:
- Order-to-cash cycle reduced by days
- Near-zero manual entry, drastically reducing human error
- Improved partner satisfaction thanks to consistent, compliant document exchange
- Faster shipping and fulfillment, especially during peak seasons
- Increased team productivity with more time for high-impact tasks
Support That Delivers
At the end of the day, we will be bigger, better, and stronger with [Vantree] at our side.
— Duncan Birt, Sales & Operations Manager
Key Takeaways
Vantree’s Acumatica-native EDI helped eliminate manual inefficiencies for Famous Toys
Personalized onboarding and dedicated support made the transition smooth
Automation now powers a more agile, accurate, and resilient supply chain
A true long-term technology partnership drives continuous growth
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